The day Instagram came into the market, it changed the way social media used to operate. Instagram has given more importance to visuals, images, pictures, and videos other than text. From image sharing platform to a complete social media player that allows businesses to reach their potential customers, Instagram has evolved a lot. Its evolution’s recent update is the ‘Reel.’ After seeing audience response to the TikTok videos, Instagram saw potential in short clips, and introduced another option in the app, Reel.

The Reel was a successful add-on to the Instagram app. The best thing is that businesses can take advantage of it too. Many Instagram Reels tips can help businesses to reach the audience at a mass level with less or say strategic efforts.

Tips & Tricks For Engaging IG Reels

Like any other social media content, the focus should be on quality rather than quantity. Thus, no matter if you are posting a Reel every day, you will not get desired outcomes until you post engaging Reels. 

Adhere to these tips to boost Instagram engagement with the help of Reels.

1) Use Instagram Native Reel Tools

To make Reels, Instagram keeps updating its features like music, recording, editing, effects, etc. The community wants you to use those features. They often give your Reels more exposure than others if you use newly added features, music, effects, etc. 

Thus, it is really important to stay updated with Instagram trends to get the most out of it.

2) Make Your Reels Look Native

Even if you have made the video on some other platform and are willing to upload it as Reel on Instagram. Make sure the video does not lose Instagram’s native look and feel (portrait mode). 

People are now familiar with the portrait look, they may not accept the landscape look. Moreover, your video quality and aspect ratio may affect too. Also, make sure it won’t display other websites’ watermarks. It might affect your engagement rate. 

3) Create Unique Yet Brand Relevant Reels

Many brands make the mistake that they create random content just to grab the audience. However, it is important to understand that fetching a random audience won’t help you to get the right engagement. You may get more views, likes, and shares but the audience could or could not be relevant. 

Instead, use the trends in a manner to create brand-relevant content. Consequently, the target audience will appreciate your unique ideas and would love to see more such content. Hence, they will follow you. 

4) Plan Your Content

Do you know that each brand has certain goals that they want to achieve through social media? Rather, each social media platform has specific objectives to be fulfilled. Your content should be planned according to such objectives. 

Choose your objectives, know more about your audience’s likes and dislikes, take inspiration from the world, and accordingly plan your content. Do not create random stuff, if you are posting on a trendy platform, make sure you upload only the quality. 

5) Repurpose Your Videos

Making unique content every day for different platforms could be difficult. You can share the same content over various platforms. Also, you can change effects, and music, or merge it with other videos to make it look like entirely new content. 

This way, you will be able to achieve your consistent goals which’ll help you get more engagement. 

6) Set New Trends or Bring Unique Challenges

Instagram’s audience is always keen to see something new and interesting. Also, they love to be a part of it. As a brand, if you share a challenge and promise to give rewards in return. Probably you will get much more engagement than you may expect. 

For instance, you can share a Yoga pose video and ask people to do the same. In return, you will share their videos on your platform. 

7) Do Not Underestimate The Power Of Caption

Like other social media platforms, Instagram uses the keyword concept now. So even if your audience is not reading your captions, it will help you get more views and engagement. 

Your captions should be interesting, informative yet relevant to the Reel content. Never mislead your audience. It can significantly affect your Reels’ reach. 

At the same time, use hashtags as it still brings more audience to Reels. You get a 2000-character and 30 hashtags limit which is enough to write a descriptive copy and insert relevant hashtags. Utilize it properly. 

8) Check Your Instagram Insights

Stop making content randomly without checking the Instagram insights. It is imperative to check which works well for your brand and what brings more traffic. 

Insights help you understand your audience better. Thus, you must know how to use Instagram insights to boost IG Reels engagement. 

Conclusion

Getting reach through Reel is not difficult, yet you must know the Instagram Reels tips that will help you get the desired output.

• June 10, 2022