Google announced its new algorithm a week ago on content updates- Helpful Content Update and it started rolling out on August 25. Google’s main focus was to create content “people-search driven” not related to “trending-search driven”.
What does Google say about this new policy? How it is going to be beneficial for visitors? And, how it is going to devalue your website’s ranking or upgrade your website’s ranking?
An Overview Of Google’s Helpful Content Update
The main aim of this change is to create content for people to quench the thirst of visitors’ search on your website. Google advised you to create a fresh content with the help of SEO. Some of the below point you need to keep in mind when creating content:
– Focus primarily on content rather than SEO.
– Do not opt for trendy topics for your website if you are not adept at them.
– Leave your visitor full of knowledge about what she was looking for.
– Don’t forget to follow Google’s own SEO guide.
– Google doesn’t favor content, based on word count.
How It Is Beneficial For Visitors?
Visitors will get the content related to their searches in SERPs. There will be no ambiguity in the content and the website is not going to take anywhere related to websites unrelated to search.
How The Update Is Going To Work?
Google has already rolled out its new policy and it is going to work on an automated basis, which is neither manual nor spam. For now, Google promised to be properly rolled it out in nearly two weeks which you can see on Google Ranking Updates Page.
Let’s see how Google is going to refine the irrelevant content:
– Remove the content which is a low value related to the search.
– High in content but lesser value.
– Will monitor the newly launched website or existing one having low-value content kept at bay from the engine for a longer period.
– As of now, this update will content in English, globally.
To keep your website in the marathon, it is best to remove unhelpful content from your website and follow the guidelines updated by Google.
Although, Google’s new updates on helpful content are going to boost up the people-driven content and devalue the content primarily aimed at SEO. But, the question that arises here, is how it is going to impact on website’s rank.
How Google’s New Update Will Impact Website’s Rank
Here are the ways websites could be impacted after this new Google’s update.
1. Google Prefers Strict Niches, Businesses Promote One-Stop Solutions
On Google’s advice, content should be created for a strict niche. That means, if a company has expertise in software solutions, so they should only be talking about their niche. Google will not up rank any content which is not strictly related to the business niche.
This may sound monotonous to businesses and it they might find it difficult to filter out their content meet up these requirements.
2. Impact On Pages Of The Website
According to the new Google algorithm, it will focus on the website site wide. This means, it will impact even specific pages of a website, according to the quality of the content.
Conclusion
Google has always something in its sleeves to bring something new for a smooth interface for people. Hence, Google updated this feature to focus on content updates, which will be going to be bliss for people who love to devour information of strict niches. But, on the other hand, it would be more difficult for companies. Will the company have to make different websites for different products? You will be able to find out the answer in two weeks.
Keep reading our blog page for more SEO updates.
- August 26, 2022