One thing that concerns the person who launches his website is traffic. Yes, you heard that right! They are eager to attract the attention of people so that they can get more traffic to their website and quickly climb up the goggle ranking charts. Trust me, it is not impossible but is surely difficult when you are just starting out.
So, if you are looking to improve the SEO of your website, then you need some professional help and here I will list down some of the important professional tips that will help you in improving the SEO of your site, strengthening your website and attract more traffic.
Conduct keyword research
Proper keyword research is the key to success of an SEO campaign. It is a great way to start your goal to improve your website’s ranking as keyword research is the laying foundation to this. Keywords are the phrases that people enter in search engines for certain kind of queries. So, you should have the idea about the most common keywords that are used by large number of people, so that your website shows up in the result when people enter the keywords.
Such keywords should sound conventional and most specific to your business. So, in order to find the targeted keyword, think about what your audience might look for that particular page.
You can also use Google Adwords tool- keyword planner. It helps the business owners find targeted and relevant keywords to improve ranking of your site.
Post useful and relevant content
You know what improves the traffic and authority of your website? It is quality and relevant content. You need to create and post content that answers all the questions and clear all the doubts of your targeted audience. Once you determine and understand that what your audience wants? Write about it and also be sure to include the keywords as naturally in your content as possible. It should not look out of context or forced ones. You can add website content in Blogs, about us, services and contact us pages respectively.
Update your content regularly
The only thing that will help you improve the SEO of your site is regularly updated content. The search engine value the most updated and recent content as it tends to be more relevant. So, your job is not done by posting content just once, you need to keep posting the fresh blogs regularly.
You also need to update old content and fix any spelling and grammar errors. Although spelling and grammar aren’t ranking factors of Google, still these errors impact user’s experience.
Use images and videos
At the end of the day, you want to attract the attention of the users and grab more traffic. Images and videos improve the user’s experience by delivering messages while grabbing the attention of the target audience.
Images grab the user’s attentions and encourage them to browse through the website and if they like what they see, they are most likely to return in future. Videos, on the other hand improve conversion and engagement rates. In fact, websites that use videos achieve a higher conversion rates.
Optimize your mobile
Nowadays more and more people use mobile phones for browsing the internet and if your website is not mobile optimized, then you are losing out on a major chunk of audience as your website cannot be viewed properly on mobile phone that will impact it’s ranking to a great extent.
So, it is important that you optimize your website for your mobile or else you will miss the chance to rank highly and provide a good experience to the mobile users.
So, try these tips and trust me your site’s ranking will improve to a great extent. Good Luck!
- August 12, 2020