In this digital era where everyone is surfing the internet every minute, you as a businessperson can not afford to avoid digital marketing. Businesses that are interacting with their customers on online channels through websites, social media marketing, and reaching new customers by search engine optimization and marketing practices are gaining much more profits than others. However, there is another thing that is required to represent your customers which is your activeness. You should stay updated with the digital marketing trends of the year and incorporate them into your website. This way, your business will look more active, engaging, and authentic.
Read this blog till the end to know the digital marketing trends for the year that every business should follow.
Online Marketing Trends That No Brand Can Afford To Ignore
Following are the top trends that you must follow to get success in your business.
1. Live Stream Shopping
It is one of the new trends, rather a way to market and sell products or services through online platforms. Such sellers use Instagram, Facebook, or other Google products to go live and market their products.
The purpose is to spread awareness and convince existing or potential customers to buy the respective products. You can either order the respective product online through live chat or call on the given numbers and place an order.
This trend has already helped many ordinary shopkeepers upscale their sales and make more customers. The best part is, you do not spend even a single penny to earn huge profits.
P.S. it may take time to gather a decent audience. Consistent effort is the key to reaching that level.
2. Chatbots Or Conversational Marketing
In this highly advanced era, where almost everything is provided instantly. The conversations can not take a setback. Therefore, digital marketing has upgraded itself with chatbots. An outcome of AI and natural language processing technology that help brands to communicate with their clients and prospects in real-time.
A chatbot is a software that responds to customer queries immediately. They are human-like artificial bots that converse like a human agent and give quick information to the visitor and connect them with the available agent (if required).
Businesses are now too impressed with the technology that they believe it has become a need of the hour to have chatbots. Thus, it is believed that in 2022, the chatbots market will grow by 136%.
3. Influencer Marketing
The market trend has completely changed. These days if you want to convince your audience to buy your product. You will have to convince their influencers first! Influencer marketing is indeed a future of digital marketing which no one can deny. But how will you collaborate with them?
There is a marketing process that helps target the influencers. Firstly, you should have a list of influencers you want to target. Then, you need to collaborate with them to promote your products on their platform so that they get the maximum exposure. Moreover, it has the potential to boost sales exponentially.
These influencers could be any celebrity or a known figure on YouTube, Instagram, Facebook, or any other social media platform. You can comprehend this concept as ‘new-age word of mouth marketing’ where influencers tell their followers about the products or services they prefer and recommend to them.
To boost sales, enhance brand awareness, and get a positive impact on the brand image, influencer marketing is the best of the rest options.
4. Email Automation
Generic emails are now the past! It seems like spam to everyone. Now, it’s the time to send personalised recommendations to the customers according to their previous behaviours such as their purchases, buying preferences, income, budget and the best time of the month when they shop. This is where email automation helps.
You just need to create an email campaign where you give customer details and email schedules. Also, you define the automatic response you want them to get as per their behaviour to make it look more personalised.
For instance, just imagine! Triggering mail to the customers right at the time when they get their salaries. I am sure you will get the most out of the campaign as customers tend to spend more when they just earn money.
5. User-Generated Content
Brands need to understand that the audience is not just a buyer. They are a part of the community we live and do business in. Thus, we have to take care of their interests as well as talents.
UGC is an emerging marketing trend where brands provide their audience with a platform where they can share their thoughts, ideas, suggestions and reviews related to the business.
It is seen that user-generated content gets more attention and engagement than brand-generated promotional material. Thus, UGC is going to hit the market in the future very soon. Make sure you have the right strategy to use this marketing trend in 2022.
The Bottom Line
Till now, the digital marketing trends for the year 2022 are getting fruitful results. All the brands and businesses could earn huge profits since they were the first ones to adopt the trends and include them in their digital marketing strategies. If you also want to upscale your business, revise your digital marketing strategies according to these emerging digital marketing trends.
- May 19, 2022